Good Harvest proposes larger Waukesha market

Land and Space

Journal Sentinel business reporter Tom Daykin talks about commercial real estate and development.

Jan. 07, 2014
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By Tom Daykin of the Journal Sentinel

Jan. 07, 2014 0

Waukesha organic grocer Good Harvest Market wants to move to a new, larger building that would also provide space for a yoga studio, massage therapist and other services.

Good Harvest is proposing a two-story building, with around 25,000 square feet for  5 acres on Meadow Lane, about one-quarter mile west of its current location, 1850 Meadow Lane, said Joseph Nolan, co-owner.

Good Harvest, which opened in 2005, is in the final year of its lease and needs more space, Nolan said. The supermarket would use around 18,000 square feet in the new building, compared with 12,000 square feet it's now leasing, he said.

That additional space would allow Good Harvest to roughly double the size of its in-store cafe, which now has around 30 seats, Nolan said. The building would give the cafe its own entrance so it could open earlier than the grocery for breakfast, he said.

The new store also would have space to provide more bulk sales, which make organic items less expensive to buy, said Nolan, who owns Good Harvest with his wife, Jody.

The building would include a second floor, with around 7,000 square feet, to lease to such tenants as an environmentally friendly dry cleaner and other service providers.

Good Harvest has around 50 employees, and its workforce would likely expand with the larger operation, Nolan said.

The Waukesha Plan Commission will review the store proposal at its Wednesday night meeting.

The commission also will consider declaring a vacated former street, at Silvernail Road west of Meadow Lane, as surplus property. Good Harvest would buy that 0.67-acre tract to help create the development site. The sale terms are being negotiated.

The Nolans hope to begin construction on the new store in April and have it open by November -- ahead of the Thanksgiving rush.

The couple in 2008 opened a second Good Harvest Market in Milwaukee's Historic Third Ward. But that year's recession and global financial crisis hurt efforts to attract shoppers, Nolan said.

That store, at 346 N. Broadway, near the Milwaukee Public Market, closed in 2010.

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About Tom Daykin

Tom Daykin covers commercial real estate and development.

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Helpful Links and Resources

Check the Milwaukee Assessor’s Office website, which includes tools to look up property assessments.

Find property assessments for other communities throughout the state at AssessorData.org.

The Milwaukee Department of City Development website includes information on the city Plan Commission and Redevelopment Authority.

The Commercial Association of Realtors Wisconsin offers information on commercial realtors and real estate.

The Milwaukee chapter of the Institute of Real Estate Management serves the needs of real estate management professionals

The Wisconsin chapter of the NAIOP Commercial Real Estate Development Association aims to serve developers and owners of commercial real estate.

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